Premium pet nutrition and lifestyle essentials for pets who deserve the very best. Real ingredients. Real science. Real love.
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Wet Dog FoodCat NutritionPet TreatsParent AccessoriesLaunching June 2026Vet-FormulatedNo Fillers. Ever.Sniff SocietyWet Dog FoodCat NutritionPet TreatsParent AccessoriesLaunching June 2026Vet-FormulatedNo Fillers. Ever.Sniff Society
Why Sniff Society
Built on principles that matter most.
01
Real Ingredients Only
No fillers, no mystery meal, no artificial preservatives. Every recipe traces every ingredient from source to bowl — transparency is the least your pet deserves.
02
Vet-Approved Science
Formulated with qualified veterinary nutritionists. Every batch meets strict nutritional standards adapted for the Indian climate and the modern pet's lifestyle.
03
A Lifestyle, Not Just Food
From matching parent accessories to functional treats — Sniff Society celebrates the complete, beautiful bond between pets and the humans who adore them.
The Food Story
Meals that start with real meat.
Our Phase 1 range launches with four distinct wet food recipes — all starting with named protein sources. Chicken, fish, pumpkin, and rice in combinations that dogs love and vets approve.
Slow-cooked for digestibility. Sealed at peak freshness. Three pack sizes — 75g, 150g, and 300g — to match every dog from a dainty miniature to an enthusiastic large breed.
What's Coming
Our debut range.
Phase 1
Wet Dog Food
4 chef-crafted recipes. 3 pack sizes.
Phase 1
Cat Food
High-moisture, high-protein feline range.
Phase 1
Pet Treats
Functional bites that earn every wag.
Phase 1
Parent Accessories
Matching sets for you and your pet.
The Numbers
When you feed better, they live better.
100%
Natural, named ingredients — always traceable
4
Debut recipes for dogs at Phase 1 launch
3
Pack sizes from 75g to 300g
0
Artificial colours, flavours or preservatives
The Bond
For the ones who match energy.
Our parent matching accessories celebrate the unmistakable language between pets and their people. Bandanas, collar-bracelet sets, and totes that declare — we belong together.
Thoughtfully designed. Durably made. Deeply giftable. Because love this unconditional deserves to be worn.
Early Community
What our founding members say.
★★★★★
"Finally a pet food brand that actually tells you what's in the bowl. I've been waiting for something like Sniff Society for years."
Priya Mehta
Labrador parent · Mumbai
★★★★★
"The matching accessories idea is adorable. My Golden and I will absolutely be wearing the same colour palette this monsoon."
Rahul Sharma
Golden Retriever parent · Delhi
★★★★★
"Vet-approved and no fillers? Sign me up. My cat has a sensitive stomach and I've been struggling to find the right food."
Ananya Krishnan
Cat parent · Bengaluru
Mark Your Calendar
Something wonderful is almost here.
Launching In
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Meal Planner · Beta
Find the perfect meal for your pet.
Tell us about your pet and we'll match them with the right recipes and pack sizes from our debut range.
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Your Pet
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Details
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Recipes
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Pack Size
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Your Plan
Who are we feeding?
Select your pet to get personalised recipe recommendations.
Dog
Wet food, treats & accessories for your canine companion
Cat
High-moisture, protein-rich wet food for your feline
Tell us about your pet.
We'll use this to suggest the ideal pack size and daily feeding guide.
Pick your recipes.
Our debut dog range — all wet food, vet-formulated, no fillers. Select one or more.
Fan Favourite
Chicken, Pumpkin & Rice Curry
High ProteinGut-FriendlyAll Ages
Slow-cooked chicken with golden pumpkin and basmati rice in a light, flavourful curry base. Rich in beta-carotene, easy on sensitive stomachs, and genuinely delicious. Comes in 75g, 150g, 300g.
Chicken Gravy
High MoistureLean ProteinPicky Eater Approved
Tender chicken pieces in a rich, aromatic gravy — no grains, no starch fillers. Perfect for dogs needing extra hydration or picky eaters who demand something genuinely irresistible. 75g, 150g, 300g.
Fish, Pumpkin & Rice Curry
Omega-3 RichCoat HealthSkin-Friendly
Flaked white fish with pumpkin and rice in a light curry jus. A natural Omega-3 source for lustrous coats and healthy skin — especially loved by dogs with skin or allergy sensitivities. 75g, 150g, 300g.
Fish Gravy
Grain-FreeLight & DigestibleWeight Management
Lean fish in a silky, umami-rich broth with zero fillers. Low-calorie, high-protein — ideal for weight management or grain sensitivities. Clean, light, and surprisingly satisfying. 75g, 150g, 300g.
Choose your pack size.
All four recipes are available in three sizes. Mix and match when we launch.
75g
Perfect for small breeds, kittens, or as a daily topper on dry food. Great for introducing new recipes and taste-testing. Single-serve convenience at its best.
Small Breeds · Toppers · Trials
Most Popular
150g
One full meal for medium breeds. The sweet spot between value and freshness. Great for 5–15kg dogs as a standalone meal, or double-up for small breeds.
Medium Breeds · Single Meal
300g
Full meal for large breeds, or two meals for medium dogs. Best value per gram. Ideal for households with multiple pets or active, large dogs with big appetites.
Large Breeds · Multi-Pet Homes
💡 Feeding Guide: approx. 4–5% of adult body weight per day, split across two meals. Puppies may need up to 8%. Always consult your vet for personalised advice.
Your Sniff Society plan.
Here's what we've put together — save it and we'll send it to you when we launch.
🐾 Your Plan
Pet Type—
Name · Breed · Age—
Weight—
Health Notes—
Recipes—
Pack Size—
We're not taking orders yet. Save your plan with your email and we'll send it back with early access pricing and a founding member discount when we go live.
Why Wet Food?
More than a meal. A difference you'll see.
💧
Hydration
~75% moisture content — vital for kidney health, especially for cats who rarely drink enough water independently.
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Digestion
Easier on the gut. Soft proteins, no hard kibble fragments, and our gentle curry base aids natural digestive flow.
✨
Coat & Skin
Our fish recipes are rich in Omega-3s — visible improvement in coat lustre and skin condition often within weeks.
❤️
Palatability
Pets find wet food far more flavourful — ideal for picky eaters, seniors, or post-illness recovery periods.
A range crafted with intention.
Phase 1 brings nutrition, treats, and lifestyle — all arriving together. Phase 2 brings apparel and beyond.
Phase 1 — Launching 1st June 2026
Our debut range.
Phase 1
Wet Dog Food
4 RecipesVet-Approved3 Pack Sizes
Four vet-formulated recipes in 75g, 150g, and 300g packs — Chicken Pumpkin Rice Curry, Chicken Gravy, Fish Pumpkin Rice Curry, and Fish Gravy. Real meat, real vegetables, zero fillers.
Phase 1
Wet Cat Food
High-MoistureTaurine-RichUrinary Health
Developed for the obligate carnivore. High-protein, high-moisture formulations that support lean muscle, coat health, and urinary tract wellness in tuna and chicken variants.
Phase 1
Pet Treats
Training TreatsDental ChewsFunctional Bites
Treats that do more than taste good. From training-sized chicken bites to omega-rich chews and calming functional bites — each one designed with a purpose beyond the reward.
Phase 1
Parent Matching Accessories
Collar-Bracelet SetsBandanasTote Bags
Because the bond goes both ways. Thoughtfully designed matching sets — durable, stylish, and deeply giftable. Declare your partnership to the world with matching sets for you and your pet.
Phase 2 — Coming Later
Pet & Parent Apparel
Seasonal CollectionsLimited Drops
Matching seasonal apparel for pets and their people — not in Phase 1, but very much in the works. Join the waitlist to be first in line when our debut collection drops.
We're pet people. We built this for all of us.
Our Story
Born from a love that has no breed.
Sniff Society was born from a simple frustration: the Indian pet aisle was full of products that were either unaffordable imports or cheap compromises. We believed there had to be a better path — honest nutrition, thoughtful design, and a brand that truly celebrated the pet-human bond.
Founded under Iris & Ivory LLP, Sniff Society is the culmination of years of research, collaboration with veterinary professionals, and listening to pet parents across India. We're not just building products — we're building a community.
100%
Natural, traceable ingredients
4
Dog recipes at launch
3
Pack sizes: 75g, 150g, 300g
Our Mission
Pets shouldn't eat what's convenient.
The Indian pet food market is growing at over 14% annually — but quality transparency is still lagging. We're here to change that, starting with wet food that actually names its protein source on the front of the pack.
Every product goes through palatability testing, nutritional analysis, and veterinary review. We won't ship anything we wouldn't give our own pets — full stop.
The People
The team behind the paws.
Iris & Ivory LLP
Parent Company
The founding entity behind Sniff Society — committed to building premium, purpose-driven consumer brands for modern Indian households and their pets.
Veterinary Advisory Board
Scientific Partners
Every formula is reviewed and approved by qualified veterinary nutritionists. Science is non-negotiable at Sniff Society — every claim backed by data, every recipe grounded in research.
Community First Team
Your People
A small but passionate group of pet parents building this brand in public — with feedback from our waitlist community actively shaping what we build next. You're already part of this.
Design & Development
Craft Partners
From packaging to digital experience — every touchpoint of Sniff Society is designed with intention. We believe the brand experience should match the quality inside the pack.
Early Access
Be first to the bowl.
Join our founding community for exclusive early access, launch discounts, and behind-the-scenes updates as we build Sniff Society.
🐾
You're on the list!
Welcome to our founding community. We'll send you early access details, launch pricing, and a little something special just for being here from the start.
Watch your inbox — something wonderful is coming.
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Early launch access
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Founding member discount
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No spam, ever
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Join Early & Get a Founding Member Discount
Tell us the main goal for your pet — we'll match you with the right recipe when we launch.
Enter your email to unlock your exclusive launch offer:
🐾
You're in!
We've matched your pet's goal to our recipe recommendations. Expect an exclusive offer before 1st June 2026.
Phase 1
Phase 1
Phase 1
Phase 1
